SEO And Your Web Design

Since Google updated their ranking algorithms the relationship between web design and search engine optimization (SEO) has changed, becoming much more closely related and intertwined.

It used to be a straightforward process to blast almost any content to the front page of Google by adding large qualtities of backlinks pointing to your site pages, but Google didn’t like that because it was too easy to manipulate their Serps results.

Google’s solution was to turn their ranking requirements on their heads. Out went brute force and ignorance and in came quality, trust and authority. Google has learnt to measure quality in all things, not just your Continue reading →